Lime | Local
Local marketing is an important part of any business plan and whether you are a small firm or large international business you will be looking to secure the work you can in the local area.
Social networking applications, mobile apps and local media are some of the most common tools business owners use to assist in the marketing of their brand and company.
Mobile Marketing
The ever growing "Mobile Internet" brings many opportunities for business to be seen by potential customers. Finding a business on the go is a common practice for employees and consumers and making sure you have a mobile friendly online presence can really help with this.
If a search engine is used by a mobile or tablet, it is likely to favor the sites that are mobile friendly in its results pages, so optimising your website for these purposes is a good place to start.
In recent months some businesses have seen a significant growth in the number of customers enquiring and purchasing from mobile phones and tablet PCs, so this growing local marketing opportunity is one that most businesses should be considering.
Social Networking
Some B2C businesses might find a benefit in utilising social media applications such as Facebook and Twitter in order to increase brand awareness. Many customers use their mobile devices to tell friends about businesses they have visited during the day and whether it is a shop, attraction or restaurant your brand awareness will increase through their network of friends or followers.
Local Media
Probably the most traditional of all the methods, but local businesses still benefit from advertising and editorial in local newspapers and magazines. These publications can also be useful places to promote a special offer or new product to entice customers to visit. Don't forget to include details for your website though!